Full-Funnel Retail Media & Amazon Advertising

Full-funnel results from people who've sat in every seat.

We've run media brand-side, inside the agency, and inside Amazon itself. That three-sided view is how we turn ad spend into profitable, measurable growth across the entire funnel.

One team across the full funnel
Awareness

Awareness

DSP & programmatic that builds demand and new-to-brand reach.

Consideration

Consideration

Sponsored Brands and audiences that move shoppers toward the cart.

Conversion

Conversion

Sponsored Products and bid strategy tuned to ACOS and TACOS targets.

Loyalty

Loyalty

Retargeting and retention that grow repeat purchase and LTV.

Experience earned across

AmazonWalmart ConnectAmazon DSPAMCAgencyBrand-Side
The advantage

Three vantage points. One growth strategy.

Most partners have only ever seen retail media from one angle. We've worked every side of the table — so we know where the spend leaks, where the platform levers really are, and what your internal team actually needs.

01 — IN-HOUSE
B

Brand-Side

We've owned the P&L, defended budgets, and answered to leadership. We build plans that map to real business goals, not just platform vanity metrics.

02 — AGENCY
A

Agency

Years managing portfolios of accounts across verticals and budgets. We bring the rigor, reporting, and pace of a top-tier agency to every engagement.

03 — PLATFORM
A

Amazon

Six years inside Amazon, where we co-built DSP optimization automation still in use today. We know the platform from behind the curtain.

What we do

Performance media, owned end to end.

Strategy through in-platform execution across every channel that moves your number — no handoffs, no layers between the plan and the work.

Amazon DSP & Programmatic

Full-funnel display and video that drives awareness and new-to-brand growth, backed by AMC audiences and attribution.

Sponsored Ads / PPC

Sponsored Products, Brands, and Display managed to your ACOS, TACOS, and incremental sales targets.

Walmart Connect

Search and display strategy that extends your retail media program beyond Amazon and onto the shelf that matters next.

AMC & Analytics

Amazon Marketing Cloud reporting, custom audiences, and customer-journey analysis turned into clear, board-ready recommendations.

Full-Funnel Strategy

A single plan connecting awareness to loyalty, with budget pacing and bid strategy aligned to business objectives.

Audits & Roadmaps

Account audits with 30/60/90 roadmaps and KPI baselines that accelerate time to first results.

Track record

The numbers behind the strategy.

$1MM+

In monthly ad spend managed and optimized across Amazon, DSP, and Walmart.

~35%

Reduction in wasted spend through full-funnel strategy and bid discipline.

11+

Years across Amazon ad tech, agency, and in-house brand environments.

6 yrs

Inside Amazon, co-building DSP optimization automation still used today.

Let's turn your ad spend into measurable growth.

Start with a no-obligation audit of your current retail media program. Tell us a bit about your business and we'll be in touch within one business day.

Prefer email? bradkempfer@gmail.com